Editorial Guidelines
At Double Glazing Hamilton, we are committed to publishing high-quality, trustworthy, and informative content for homeowners, property developers, contractors, and renovation professionals in Hamilton and beyond. Whether it’s educating the public on the benefits of retrofit double glazing or sharing practical advice on window and door upgrades, every piece of content published under Double Glazing Hamilton reflects our core values of clarity, transparency, and relevance.
Our editorial standards ensure consistency across our blog posts, service pages, and all published materials. These guidelines are intended for internal content teams, external contributors, and collaborators helping us communicate the Double Glazing Hamilton brand clearly and effectively.
1. Accuracy and Trustworthiness
Every article published by Double Glazing Hamilton is carefully vetted to ensure that it is accurate, helpful, and up-to-date.
- Informed by Expertise: Content must be rooted in real-world knowledge of the double glazing industry, backed by either expert experience or credible research.
- Fact-Checked: All data, product information, or installation practices must be confirmed against reliable sources. No speculation or unverified tips.
- Clear Citations: If referencing studies, stats, or third-party resources, they must be appropriately cited with a hyperlink to the original source.
2. Brand Tone and Language
The tone of Double Glazing Hamilton content should reflect our company’s identity: approachable, knowledgeable, and service-oriented.
- Friendly but Professional: We speak in a tone that balances expertise with relatability. Readers should feel guided, not lectured.
- Clear and Actionable: All content should empower readers to make informed decisions, whether it’s choosing retrofit over replacement, understanding energy ratings, or maintaining sealed units.
- Avoid Jargon: Technical terms must be explained in layman’s terms when possible to maintain accessibility.
3. Structure and Formatting
The readability and navigability of content are just as important as what’s being said.
- Heading Hierarchy: Use H1 for titles, H2 for main sections, H3 for sub-sections, and H4 for smaller lists or notes.
- Short Paragraphs: Keep text scannable. Aim for 2–4 sentence paragraphs.
- Lists and Highlights: Use bullet points and bold formatting to call out key benefits, processes, or features (e.g., energy savings, condensation control).
4. SEO and Discoverability
Each piece of content created by or for Double Glazing Hamilton should follow modern SEO best practices:
- Keyword Inclusion: Use location and service-specific keywords naturally (e.g., “retrofit double glazing in Hamilton”).
- Meta Descriptions: Every post must include a concise, compelling summary optimized for click-through rates.
- Internal Linking: Link to relevant service pages and blogs within Double Glazing Hamilton’s website to support engagement and site structure.
5. Originality and Ethics
Content integrity is a priority for Double Glazing Hamilton.
- No Plagiarism: All writing must be original and tailored to the glazing industry.
- Crediting Sources: When referencing external experts, images, or studies, proper attribution must be provided.
- No AI-Only Content: Human editing and context checks are mandatory. AI assistance is allowed only if content is reviewed and refined.
6. Visual Content
Visuals should add clarity to written content and uphold the brand quality of Double Glazing Hamilton.
- Relevant & Practical: Use before/after images of window installations, retrofit examples, or infographics that explain benefits.
- High Resolution: All images must be clear, mobile-optimized, and quick-loading.
- Legally Compliant: Only use images with proper licensing or original photography with permission.
7. Content Categories
The Double Glazing Hamilton editorial team produces and publishes content across various themes:
- Homeowner Education: Explainers about insulation, ventilation, and choosing the right window style.
- Project Spotlights: Real stories and case studies from local Hamilton homes and commercial projects.
- Industry Insights: Updates on glazing technology, window energy ratings, or building code compliance.
- DIY Maintenance Tips: Advice on cleaning, sealing, and basic upkeep of double glazed units.
8. Editorial Process
All content published by Double Glazing Hamilton follows a strict editorial process:
- Initial Draft Review: Assessed for relevance, tone, and alignment with editorial guidelines.
- Editing and Optimization: Grammar, structure, readability, and SEO are polished.
- Final Approval: Content is reviewed by the editorial lead or project manager before publication.
9. Inclusivity and Ethics in Writing
Double Glazing Hamilton strives to produce content that respects and reflects the diversity of our community.
- Inclusive Language: Avoid assumptions or stereotypes in writing.
- Respect for All Readers: Tone and examples must be accessible and welcoming to all demographics.
- Transparency: Any partnerships, sponsorships, or affiliate links must be disclosed.
10. Content Maintenance and Updates
Information can become outdated — especially in an evolving industry like double glazing.
- Scheduled Reviews: Blog posts and service pages are reviewed semi-annually for relevance and accuracy.
- Correction Policy: If errors are found in published content, they will be promptly corrected with a visible update date.
Want to Contribute?
If you have professional experience in windows, doors, insulation, or energy-efficient home upgrades and would like to contribute to the Double Glazing Hamilton blog or knowledge base, we’d love to hear from you.
📧 Email: info@doubleglazinghamilton.co.nz
Let’s continue creating trusted, insightful, and reader-first content under the Double Glazing Hamilton brand.
